Working to help experts leverage the power of storytelling and build sustainable organizations, Åsa aims to create cutting edge results.

Helping experts become awesomely paid!

Being herself a struggling expert with too many academic merits – Master’s Degree  in Applied Cultural Analysis, Bachelor’s Degree  in Theology and in Computer Science – she knows far too well the challenges her clients face in turning their expertise into financial pay-off.

As a speaker, she often tells her story of being fired and how hard it was to pitch herself post-academia. It almost ruined her new business!

If you want to hear her inspiring message, book her as a speaker here>>

 

With a Mission to Help Experts

Leverage Their Impact!

 

 

 

Luckily, everything changed the day she met Kimberlie Cerrone – Silicon Valley angel investor – at the Sweden – U.S. Entrepreneurial Forum 2012. Not many know – for sure not Kimberlie – that Åsa’s reputation as a pitching expert began the day Kimberlie told her “Your pitch is the best pitch I ever heard. In Sweden.”

Despite this, it was not Åsa’s plan to be a pitch trainer and help struggling experts. But when people started to ask for her help, seeing the huge need, she could not refuse.

Soon, her first workshop “Pitch Yourself in 7 Seconds” was born. It turned out to be a very popular workshop and still is. It is often booked by international conferences and always “fills the room”.

Since her first name Åsa is hard to pronounce to non-Swedish speakers, her business friends in Europe started to say ‘Awesome Åsa’ to learn how it is pronounced. (Because ‘Å’ sounds just like ‘AWE’ in AWE-SOME.)

But it’s because she is so awesome – and sharp as a pitch designer and coach – that ‘Awesome Åsa’ turned into a nickname that stuck. 

Being previously a pastor and leader, with a vast experience of different kind of organizations. She believes that everyone has an important story the world is waiting to hear. Her own role is simply to make that story visible and show her clients how to use it to make the impact they need. And get paid for their expertise!

Today she inspires and trains experts as a speaker, trainer, and pitch- and story designer on an international and online basis. She has transformed her ‘know how’ expertise into hand tailored programs and services that uncover expert’s true awesomeness. You can learn more about them here! >>

 

Working to help experts leverage the power of storytelling and build sustainable organizations, Åsa aims to create cutting edge results. Helping experts become awesomely paid!

Her Mission is to Help Experts Leverage Their Impact

Being herself a struggling expert with too many academic merits – Master’s Degree  in Applied Cultural Analysis, Bachelor’s Degree  in Theology and in Computer Science – she knows far too well the challenges her clients face in turning their expertise into financial pay-off.

As a speaker, she often tells her story of being fired and how hard it was to pitch herself post-academia. It almost ruined her new business!

If you want to hear her inspiring message, book her as a speaker here>>

 

 

Luckily, everything changed the day she met Kimberlie Cerrone – Silicon Valley angel investor – at the Sweden – U.S. Entrepreneurial Forum 2012.

Not many know – for sure not Kimberlie – that Åsa’s reputation as a pitching expert began the day Kimberlie told her “Your pitch is the best pitch I ever heard. In Sweden.”

Despite this, it was not Åsa’s plan to be a pitch trainer and help struggling experts. But when people started to ask for her help, seeing the huge need, she could not refuse.

Soon, her first workshop “Pitch Yourself in 7 Seconds” was born. It turned out to be a very popular workshop and still is. It is often booked by international conferences and always “fills the room”.

Since her first name Åsa is hard to pronounce to non-Swedish speakers, her business friends in Europe started to say ‘Awesome Åsa’ to learn how it is pronounced. (Because ‘Å’ sounds just like ‘AWE’ in AWE-SOME.)

But it’s because she is so awesome – and sharp as a pitch designer and coach – that ‘Awesome Åsa’ turned into a nickname that stuck. 

Being previously a pastor and leader, with a vast experience of different kind of organizations. She believes that everyone has an important story the world is waiting to hear. Her own role is simply to make that story visible and show her clients how to use it to make the impact they need. And get paid for their expertise!

Today she inspires and trains experts as a speaker, trainer, and pitch- and story designer on an international and online basis. She has transformed her ‘know how’ expertise into hand tailored programs and services that uncover expert’s true awesomeness. You can learn more about them here! >>

Discover what other people say about Åsa:

Åsa has a unique knowledge of the pitfalls we as highly educated people bring with us.

Being a researcher and starting a business selling my competence, I was very fortunate to meet Story Designer Åsa Rydhard who helped me to elevate my brand communication.

Åsa is invaluable for any business communicating their own stories. She has an astonishing feel and love for digging, finding and crafting authentic stories.

Gunilla Clancy

Advisor in Sustainable Development, Capture Sustainability

Åsa is a very talented trainer and helped me leverage my strengths and values to turn my cooking classes into an inspiring foodie experience.

I can recommend Åsa to any professional speaker, educator or trainer willing to take their service to the next level.

Gianluca Tognon

Associate Prof. in Public Health | Food Scientist & Epidemiologist, gianlucatognon.com

Discover what other people say about Åsa:

Åsa has a unique knowledge of the pitfalls we as highly educated people bring with us.

Being a researcher and starting a business selling my competence, I was very fortunate to meet Story Designer Åsa Rydhard who helped me to elevate my brand communication.

Åsa is invaluable for any business communicating their own stories. She has an astonishing feel and love for digging, finding and crafting authentic stories.

Gunilla Clancy

Advisor in Sustainable Development, Capture Sustainability

Åsa is a very talented trainer and helped me leverage my strengths and values to turn my cooking classes into an inspiring foodie experience.

I can recommend Åsa to any professional speaker, educator or trainer willing to take their service to the next level.

Gianluca Tognon

Associate Prof. in Public Health | Food Scientist & Epidemiologist, gianlucatognon.com